Putting Some Magic into Valentines Day With Eco Gifts

When not in her Hogwarts uniform, the magical Emma Watson (Hermione from Harry Potter) is usually seen looking glam and sophisticated wearing top-to-toe Chanel. However, this week it has been announced that Emma Watson has collaborated on, designed and modelled, a range of Fairtrade clothing.

Dubbed as "on trend with a conscience", the clothing range represented by Ms Watson is aimed at luring the "Primark generation" of teenagers towards a more ethical way of dressing.

Where celebrities lead – we all shall follow! Valentines day is the perfect time to purchase eco gifts that are fashion forward. Whilst the love of your life may not be the target market for "Hermione's" products, there are plenty of alternatives around.

Eco gifts such as Naveh Milo's gorgeous range of natural and part recycled bags and purses are the ideal purchase for a fashionable and environmentally conscious Valentines day gift.

If you are looking for eco gifts that are trendy and cool for the man in your life, then consider a recycled shower/wash bag. Funky and fashionable, you can celebrate Valentines day with a clear conscience – and perhaps a tidier bathroom!