Clever little Bag From Puma Could Lead To Industry Revolution

Puma has been on a mission to realise its PUMAVision. Creating "puma.safe", "puma.peace" and "puma.creative", Puma has been determined to become greener, more ethical, more environmentally and more people, friendly.

Puma's vision to give back to the Earth has been long-standing, since 1999 it has strived in creating a sustainable and responsible image. An integral part of the Puma Vision has been to reduce its "paw-print". As well as making Puma HQ carbon neutral and sourcing cotton from Africa, Puma has been concentrating on boxes. Following considerable research and exploration as to its packaging, Puma has come up with a very clever idea.

The concept centres around a "Clever little Bag". A bag so clever, in fact, that Puma claims it will "reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year". Puma's Clever little Bag was a labour of love, taking twenty one months to develop and test.

Puma worked along side renowned industry designer Yves Behar to make a bag that does away with traditional cardboard shoe boxes and the need for carrier bags. The new bag is designed for both storage and transportation and can then be reused (and ultimately recycled) by the consumer. It is stylish and innovative and sure to shake up this packaging-centric industry. Its eco credentials have turned trainers and their associated packaging into eco gifts!



Of course, bags have always made great eco gifts and there are many fabulous designs from which to choose. Top of the eco gifts list you will find the Onya Shopper Bag. Fashioned from strong parachute material, the Onya Shopper Bag conveniently packs into a keyring sized pouch, thus ensuring that you will always have it with you.