Puma has been on a mission to realise its PUMAVision. Creating "puma.safe", "puma.peace" and "puma.creative", Puma has been determined to become greener, more ethical, more environmentally and more people, friendly.
Puma's vision to give back to the Earth has been long-standing, since 1999 it has strived in creating a sustainable and responsible image. An integral part of the Puma Vision has been to reduce its "paw-print". As well as making Puma HQ carbon neutral and sourcing cotton from Africa, Puma has been concentrating on boxes. Following considerable research and exploration as to its packaging, Puma has come up with a very clever idea.
The concept centres around a "Clever little Bag". A bag so clever, in fact, that Puma claims it will "reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year". Puma's Clever little Bag was a labour of love, taking twenty one months to develop and test.
Puma worked along side renowned industry designer Yves Behar to make a bag that does away with traditional cardboard shoe boxes and the need for carrier bags. The new bag is designed for both storage and transportation and can then be reused (and ultimately recycled) by the consumer. It is stylish and innovative and sure to shake up this packaging-centric industry. Its eco credentials have turned trainers and their associated packaging into eco gifts!
Of course, bags have always made great eco gifts and there are many fabulous designs from which to choose. Top of the eco gifts list you will find the Onya Shopper Bag. Fashioned from strong parachute material, the Onya Shopper Bag conveniently packs into a keyring sized pouch, thus ensuring that you will always have it with you.
Thursday, 15 April 2010
Clever little Bag From Puma Could Lead To Industry Revolution
Wednesday, 14 April 2010
Waste Not, Want Not: Government Set To Tackle £17bn Waste Mountain
Plans are being drawn up by the Government to tackle the estimated £17bn waste mountain that is discarded by Britain each year. Comprising a combination of food, drink and packaging, the impact upon the environment is believed to be substantial. It has been suggested that the Carbon Footprint generated from the 'waste mountain' is the equivalent to more than 12 million cars on the road per annum.
Recycling Innovations: From Yoghurt Pot and Broken Bottle - To Stylish Kitchen Top
Wednesday, 7 April 2010
Celebrities Recycle Clothing In Aid Of Eco-Conscious Shopping
The 'Mind' charity shop in Brighton has had a fashionable makeover thanks to donations of clothing by celebrities and students from the University of Creative Arts. In order to encourage a wider range of shoppers, the Brighton Mind shop has broadened its appeal to encourage eco-conscious fashionistas to try charity shop shopping.
Not only has the clothing range been overhauled, but the shop's interior has had a style makeover too, thanks to student designers from the University of Creative Arts. The design students have also created a range of clothing for the shop that have all been made using recycled materials.
Those hoping to purchase the celebrity threads as eco gifts for themselves or for their nearest and dearest, can enter a private bidding system. Celebrities who have donated items of clothing include Fern Britton, Norman Cook and Daisy Low.
Those eco-conscious shoppers who are not luck enough to live near the Mind shop in Brighton can get their hands on some fabulous eco gifts online. For example, the Naveh Milo bag range – a stylish collection of different sized bags, each one of which is constructed from natural and recycled materials.