The Guardian has reported that Tesco is to collaborate with From Somewhere, the environmentally ethically forward fashion label, to make six pieces for the Florence & Fred (F&F) line. Rather than send old Tesco stock to the landfill, the material from these 'end of line' pieces has been recycled to make six fashionable outfits, which will hit Tesco stores under the F&F brand.
Sir Terry Leahy's speech regarding Tesco's pledge towards reducing its carbon footprint by 50% by 2020 was sure to be at the forefront of Tesco's managerial minds as they embarked upon their new venture into the world of eco fashion. With prices for the Tesco recycled fashion pieces starting off at the low figure of sixteen pounds, consumers are sure to take a liking to this new direction too!
The pieces being produced for Tesco are very much influenced with 'From Somewhere's' own individual style and will appeal to the teenage to late twenties market. Orsola de Castro from 'From Somewhere' is pioneering in her 'up-cycling' stance and has been pushing her environmental ethos - succeeding in forcing not just supermarket giants but also London Fashion Week to take notice.
It is always good to see a big company taking a step in the right (eco) direction and where Tesco leads, others are sure to follow. Being eco friendly, stocking eco friendly goods, eco gifts and Fair Trade products are all steps towards reducing the harmful impact consumerism can have on the environment.
This latest move by Tesco further proves that fashionable products can look as good as you can feel about them. Take our range of eco gifts such as Naveh Milo handbags and purses for example: these eco gifts are produced to the highest standard, completely gorgeous and completely Fairtrade!
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